About Danielle

Senior

Communication w/ minors in business & space studies

Hometown: College Park, Maryland
Campus Involvement: Caribbean Students' Association
Internship: Communication intern with Space Tango, Lexington, Kentucky

Unforeseen Advice

I walked into the Space Tango office with my usual to-do list of intern tasks, but I didn’t know that I would be adding new goals – like starting a retirement fund.

I’m only 21 going on 22 and my mentor is 25, but she said that she’s already begun saving and there’s no reason I shouldn’t also. Before I knew it, it was the Morning Show with Ellie and I was receiving the most helpful advice since I started working at Space Tango.

Ellie, along with the occasional input from other coworkers, told me about their saving plans, credit scores, and we even talked about stocks a little. These are all things you don’t really learn unless the “right time” comes around. I just didn’t think it would be in the Space Tango office.

I’m a Communication and Marketing intern and I have 6 weeks left. I expected to gain first-hand experience on advertising, public relations, and business tactics in the aerospace industry. In the time that I have been here, I learned more than I expected. My coworkers have shown me not only the reality of the aerospace industry, but the reality of being an adult. The Space Tango team takes the time to make sure I’m adjusting well to a new environment because they understand that at one point this was all new to them as well.

CEO Twyman Clements takes a break from reorganizing the office to show me microscope glasses.

CEO Twyman Clements takes a break from reorganizing the office to show me microscope glasses.

When I began my internship, all of my questions were oriented towards my area of study, but I have to remind myself that my mentors are just people. They can provide more than just feedback on your work, but a new perspective on life. What should we really be paying attention to? Why do we work as hard as we do?

There’s so much more to take into consideration then we think, and it’s a lot easier to have the people that have gone through it tell you how it went than figuring it all out on your own. I’m not alone, and being an intern isn’t unfamiliar. We all have to start somewhere, so don’t be too serious. Ask questions outside of school and work. Learn about the people around you and it may just start to feel a little like home.

⋆ Dani

The Perks of Being an Intern

We put hours and hours into our resumes, elevator speeches, and internship applications. It’s A LOT of work, but the results are pretty sweet.

  1. Preview of Adulthood
    My number one and favorite thing about having an internship is the independence you HAVE to maintain. It’s a taste of life after college, but a little bit easier. It’s a small stepping stone towards everything you’re studying. For me personally, it’s reminded me why I’ve been working so hard. It’s helped me refocus on my goals. I have this newfound motivation I honestly can’t put into words, but I’m glad I stayed up late to get a few extra eyes on a resume and made appointments with Career Services for interview tips. Internships ease you into a the job market. It gives you a taste of what it’s really like to work for that big dream company of yours while still having the caring guidance of Embry-Riddle to let you know ‘what’ and ‘what not to do.’ It’s just enough adulthood.
  2. Work in your unexpected dream job 
    Work at your dream job if you can, but don’t overlook those other companies! The smallest company may end up being where you really belong, or maybe the company you always thought you wanted to work at isn’t what you expected either, but at least you know at the risk of nothing at all. You still get the experience from the company, and now you have a better idea of what you want out of the workplace. I always knew I wanted to work in the aerospace industry, and I had a list of top three companies. I promise you, Space Tango was not on that list until now. The people, the company, and their mission all suit my interests. Sometimes we find ourselves in the most unexpected places, but it’s where we were meant to be.
  3. Networking
    kimel

    Kris Kimel, Chairman/Co-Founder of Space Tango and President/Founder of the Kentucky Science and Technology Corporation (KSTC)

    I’ve written about this before, so I won’t talk about it too much, but I can’t stress how valuable networking will be for you early on. While interning, you meet people from the industry that can help you open more doors. I’ve met people from all kinds of different companies in aviation and aerospace because of my intern position with Space Tango. Take the time to get to know them with lunch, coffee, or just a quick meeting if they have time to learn about them (Hint: successful people doing what they love enjoy sharing their story).

  4. Wanderlust

    This one is aside from your position and work, but wanderlust is very real. If you’re like me, you may begin to crave a change of scenery. When you land an internship, and it doesn’t matter where, take the time to really explore! Enjoy it. Lexington, Kentucky isn’t my dream destination, but I’ve made the most of it. I’ve used it as an opportunity to try new things. I go cycling with coworkers now throughout the week, my roommates and I enjoy boxing classes on the weekends, and when funds permit there are a ton of local restaurants to indulge in. I’m an art- lover and LexArtLexington has an abundance of street art sprinkled throughout Downtown, so I spend my weekends searching for painted walls. Really take the time to find the beauty in your host home.

⋆ Dani

Minors are a Major Deal

Minor courses of study don’t get enough praise. I’m currently minoring in business administration and space studies to complement my Communication degree. My initial intention was to take something I was interested in that was sensible for my field, and they certainly are, but I didn’t recognize the true value of them until working with Space Tango.

Space Tango works to scale down customers’ experiments to fit in what they call CubeLabs for microgravity research on the International Space Station. As a Communication major, it’s difficult to see how I piece into this puzzle of research and design. My minor, however, in space studies (SP) provides me with the background information to keep up with the engineers during our meetings. It’s a puzzle piece to the bigger picture.

CubeLabs waiting to be tested in a pressure chamber.

CubeLabs waiting to be tested in a pressure chamber.

SP courses that I have taken gave me an overview of mission history, rocket and propulsion systems, ISS configuration, and so much more. If it wasn’t for my SP minor, then I wouldn’t be as valuable as I am now in the aerospace industry and I wouldn’t be able to effectively market their brand to prospective customers.

My business minor ties it all together. I can keep up with our director of business operations and even devise my own marketing plans that reflect the industry and the company. It’s like being a triple threat in the job market. I have so much more to offer as an intern and, one day, as an employee.

My skills are flexible and it’s all thanks to my minors! I think finding such minors are especially beneficial for flexible degree programs such as Communication. We can fit anywhere, but if there’s an industry you want to work in then cater your education towards it. Especially during internship season and applications, it’s important to keep a few things in mind. What are your strengths? What sets you aside from others? Don’t overestimate the power of your minors. Take the time to find one or two that accommodates your interests or pieces you into your dream industry.

⋆ Dani

Adapt and Overcome

I’m nearly 7 weeks into my internship and the most valuable skill I’ve learned thus far is the ability to adapt. Not only is Space Tango a start-up, but the companies we work with expect reasonable turnover times. I myself am the current point of contact for all press and media information in-going and outgoing. I have to have all the information ready for public release and company distribution.

falcon9crs-10

Although delayed a day at the last minute, Space Tango successfully launched experiments on SpaceX CRS-10, pictured above.

However, working with launches can be unpredictable. Just as quickly as a launch date changes from week to week, I have to be able to update the press kits and all news information. Most recently, CRS-10 launch date and time was changed a week before launch. Space Tango was informed as soon as possible, and most conveniently, the day we were all to begin our travels to Cape Canaveral. The team got a chance to sleep in a little, but as soon as they arrived to the office to reevaluate their mission timeline it was calm chaos.

It sounds like a contradiction, but it was one of those “you have to be there to understand it” situations. Flights couldn’t be changed and all the equipment was packed. Some experiments that we carried had to be kept cold. Despite the finite details that all had to be kept in mind while planning around the launch change, everyone was so calm. They adapted to the situation.

In the end, things don’t always work as we may hope. We do, however, have to be ready to accommodate to changes. More so, you can’t fight the facts. Accept change as it comes and work accordingly.

Liftoff!

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SpaceX CRS-10 awaiting launch.

On February 19th I didn’t just watch a random launch off the Space Coast. I watched the SpaceX Falcon 9 liftoff along with Space Tango payloads. I was a part of the launch and I am now an even bigger part of the mission.

I think I vastly underestimated how great it would be to work for Space Tango. I genuinely thought it would be more of me shadowing someone and learning from what they accomplish. Almost 8 weeks in and it has all been hands-on. I have control, I have input, and because of this I have experience.

I got to experience first-hand the role a public relations specialist plays in an important event that can vastly affect a company’s image. I was constantly on stand-by. All of Space Tango’s social media was up on my computer ready to publish posts. Press release templates were prepped and my phone never left my possession. I had to be on call the entire weekend to ensure that we covered content accurately and effectively for the launch. It was STRESSFUL, but it was so very real.

Just a few of the payloads that were launched on February 19th. Inside these cubes are the respective companies’ experiments.

For the next few days Space Tango, and myself, are waiting for the Dragon capsule to berth with the International Space Station. At that point, I’ll get to publish another press release and begin live updates on all social media about the payloads/experiments.

It’s a time consuming internship, but it has shown me that this is definitely where I was meant to be.

Ditch the Yellow Brick Road

Interning at Space Tango has certainly put project management into perspective. Throughout my last four years at Riddle nothing was more challenging to me than staying on task. Assignments sometimes require so much more than we expect.

So what happens when you give a communication major MATLAB for a math gen ed? What happens when you give an engineer a business plan? Or a paper to write? Or a lab to test for safety and health issues? At Space Tango, the CEO is more than just a businessman. Twyman Clements is not only an engineer, but sometimes he’s a marketing specialist, a technical report writer, and a human factors psychologist all in one day. Staying on task means taking on extra responsibility.
On the International Space Station, astronauts have a VERY strict schedule. Their days are planned out by the second. Astronauts don’t get to float back and watch an episode of Bob’s Burgers. They have to follow the red line. On their schedule, known as the Onboard Short Term Plan Viewer (OSTPV), a dotted red line runs across the screen at the pace they should be working. Astronauts use this to figure out if they are on task, or behind.

An old OSTPV that astronauts use. The dotted red line indicates where on their schedule astronauts should be.

An old OSTPV that astronauts use. The dotted red line indicates where on their schedule astronauts should be.

As we know, each astronaut is extensively skilled. They’re more than just astronauts. They’re physicists, biomedical engineers, researchers, and many of which are parents, too. “Astronaut” is a pretty broad title, and even with all their responsibility they manage to follow the red line.

We often overlook the humanities courses that we take, but I’m witnessing first-hand how it all fits together. We aren’t astronauts (not yet at least if that’s what you’re in to), but we are taught to recognize how interdependent our classes really are. The minors you take will only expand the depth of your knowledge.
I’m studying communication, but I don’t just focus on the complexities of grammar and speech. As a communication major I have to understand body language and the art of persuasion all while maintaining background knowledge in the subjects I address. I have to target an audience based on their interests and needs.

All of this sometimes, and more often than not, means I need to understand sociology, psychology, engineering, commercial space laws, international relations, marketing, physics, astronomy, organizational behavior – the list goes on. These are only a few of the subjects I’ve researched for papers, speeches, and interviews. It’s a lot, but by understanding everything, not only am I more valuable to a company, but I can depend on myself to get everything done on time.
I’m not an astronaut, but how could I ever say I’m just a communication major? I’m so much more than a writer and you are so much more than your major. We’re all just following the red line.

⋆ Dani

Casual Science

I spent the last three years networking. I met everyone I could. Hell, I even looked into fields that had nothing to do with my interest in space. If I could at least develop a connection with a representative, then I would have a source, an ‘in.’ This year, that ‘in’ paid off.

Walking into the Space Tango office was unreal. I'm excited to be taking my first real steps towards accomplishing my goals.

Walking into the Space Tango office was unreal. I’m excited to be taking my first real steps towards accomplishing my goals.

I’m now an intern at Space Tango, Inc. in Lexington, Kentucky. I work reasonable hours for solid pay. The environment is amazing, and my coworkers are helpful. I’m also getting credit hours for this and we all know that’s a great bonus. It’s science, but it’s casual.

As a communication major at an aeronautical university, everyone wonders “how do those even fit together?” Honestly, I asked myself the same thing before I switched my major. Communication is more than writing a few technical reports or manuals. I personally would like to do public relations for an aerospace company. Ha. How often do you hear of that? Well that’s the thing; you don’t hear about it at all. Being the stubborn woman that I am, I made it an option before someone could tell me otherwise.

I knew nothing about pursuing such a career in science, so I found someone that did. The communication department is flooded with individuals that specialize in writing, speech, behavior, etc. Never forget that they were all somewhere before Riddle. My advisor helped shape my classes for my desired career path and another amazing professor shared her experience in the competitive field of public relations. This was just step 1.

Step 2 was maintaining a focus in science. I picked up a major in space studies to expand my understanding of anything aerospace (satellites, orbital paths, rocket history, propulsion, and more) and to keep me up-to-date on current events. From there, it all happened on its own. I attended open lectures, forums, anything that would provide me an opportunity for one-on-one interaction with professionals in the aerospace industry.

This was really my last “planned” step, step 3. Even if they weren’t always successful, I familiarized myself with other fields. I learned from people I didn’t think I would. This is how I met Michelle Lucas, an Embry-Riddle alumna and CEO of Higher Orbits.I made it my mission to have her remember me. I emailed her, and when I didn’t hear from her in two weeks, I emailed her again. She finally responded and the conversation flowed from there. She invited me to be a member on the Higher Orbits advisory board as she developed her nonprofit “Go For Launch” program, but I wasn’t beating myself up that I didn’t get a high end co-op as yet. I was building my resources.

I continued to casually work towards my goals as a COM major. I maintained relationships with people that I met over the last few years (astronauts, professors, research scientists, NASA employees, people those of us at Embry-Riddle dream of meeting). I expanded my extracurricular experience ranging from Greek Life to the Caribbean Students’ Association. I got a couple of on-campus jobs that dabbled in marketing. I gained leadership experience and focused on my studies. This was all while my network was growing on its own in the background. My casual encounters and skills that I continuously developed were being now discussed by aerospace professionals. I was commended for my hard work, for my creativity,and my goals. Just as I was getting a little impatient, an opportunity finally arose.

Michelle Lucas informed my advisor of an internship opportunity with a micro-gravity research company in search of a communication student to handle their marketing and public relations. I underwent an interview process and shared the portfolio of my work that I built from all my extracurricular activities. A couple of weeks later, I was invited to join the Space Tango team for the spring semester.

Twitter is one of the digital mediums I handle on a day-to-day basis. I update followers on experiments and launches.

Twitter is one of the digital mediums I handle on a day-to-day basis. I update followers on experiments and launches.

My networking paid off. I’m spending my spring semester surrounded by engineers, live feeds from the ISS, and constant news and updates on the SpaceX launches. I’m currently working on media coverage for Space Tango’s payload for CRS-10. I not only control their social media, but I develop media alerts and press releases.

My name is Danielle Rosales. I’m a senior communication major with minors in business administration and space studies. I don’t have an outstanding 3.0 GPA, but I’ve held several jobs on campus in marketing, media relations, and graphic design. I’ve developed a reliable network and have been mentored by Embry-Riddle faculty members.

I’m right where I wanted to be doing something people didn’t even think was possible. The best part of it all? Getting here was all so casual.

⋆ Dani