Tag Archives: space tango

Liftoff!

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SpaceX CRS-10 awaiting launch.

On February 19th I didn’t just watch a random launch off the Space Coast. I watched the SpaceX Falcon 9 liftoff along with Space Tango payloads. I was a part of the launch and I am now an even bigger part of the mission.

I think I vastly underestimated how great it would be to work for Space Tango. I genuinely thought it would be more of me shadowing someone and learning from what they accomplish. Almost 8 weeks in and it has all been hands-on. I have control, I have input, and because of this I have experience.

I got to experience first-hand the role a public relations specialist plays in an important event that can vastly affect a company’s image. I was constantly on stand-by. All of Space Tango’s social media was up on my computer ready to publish posts. Press release templates were prepped and my phone never left my possession. I had to be on call the entire weekend to ensure that we covered content accurately and effectively for the launch. It was STRESSFUL, but it was so very real.

Just a few of the payloads that were launched on February 19th. Inside these cubes are the respective companies’ experiments.

For the next few days Space Tango, and myself, are waiting for the Dragon capsule to berth with the International Space Station. At that point, I’ll get to publish another press release and begin live updates on all social media about the payloads/experiments.

It’s a time consuming internship, but it has shown me that this is definitely where I was meant to be.

Ditch the Yellow Brick Road

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Interning at Space Tango has certainly put project management into perspective. Throughout my last four years at Riddle nothing was more challenging to me than staying on task. Assignments sometimes require so much more than we expect.

So what happens when you give a communication major MATLAB for a math gen ed? What happens when you give an engineer a business plan? Or a paper to write? Or a lab to test for safety and health issues? At Space Tango, the CEO is more than just a businessman. Twyman Clements is not only an engineer, but sometimes he’s a marketing specialist, a technical report writer, and a human factors psychologist all in one day. Staying on task means taking on extra responsibility.
On the International Space Station, astronauts have a VERY strict schedule. Their days are planned out by the second. Astronauts don’t get to float back and watch an episode of Bob’s Burgers. They have to follow the red line. On their schedule, known as the Onboard Short Term Plan Viewer (OSTPV), a dotted red line runs across the screen at the pace they should be working. Astronauts use this to figure out if they are on task, or behind.

An old OSTPV that astronauts use. The dotted red line indicates where on their schedule astronauts should be.

An old OSTPV that astronauts use. The dotted red line indicates where on their schedule astronauts should be.

As we know, each astronaut is extensively skilled. They’re more than just astronauts. They’re physicists, biomedical engineers, researchers, and many of which are parents, too. “Astronaut” is a pretty broad title, and even with all their responsibility they manage to follow the red line.

We often overlook the humanities courses that we take, but I’m witnessing first-hand how it all fits together. We aren’t astronauts (not yet at least if that’s what you’re in to), but we are taught to recognize how interdependent our classes really are. The minors you take will only expand the depth of your knowledge.
I’m studying communication, but I don’t just focus on the complexities of grammar and speech. As a communication major I have to understand body language and the art of persuasion all while maintaining background knowledge in the subjects I address. I have to target an audience based on their interests and needs.

All of this sometimes, and more often than not, means I need to understand sociology, psychology, engineering, commercial space laws, international relations, marketing, physics, astronomy, organizational behavior – the list goes on. These are only a few of the subjects I’ve researched for papers, speeches, and interviews. It’s a lot, but by understanding everything, not only am I more valuable to a company, but I can depend on myself to get everything done on time.
I’m not an astronaut, but how could I ever say I’m just a communication major? I’m so much more than a writer and you are so much more than your major. We’re all just following the red line.

⋆ Dani

Casual Science

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I spent the last three years networking. I met everyone I could. Hell, I even looked into fields that had nothing to do with my interest in space. If I could at least develop a connection with a representative, then I would have a source, an ‘in.’ This year, that ‘in’ paid off.

Walking into the Space Tango office was unreal. I'm excited to be taking my first real steps towards accomplishing my goals.

Walking into the Space Tango office was unreal. I’m excited to be taking my first real steps towards accomplishing my goals.

I’m now an intern at Space Tango, Inc. in Lexington, Kentucky. I work reasonable hours for solid pay. The environment is amazing, and my coworkers are helpful. I’m also getting credit hours for this and we all know that’s a great bonus. It’s science, but it’s casual.

As a communication major at an aeronautical university, everyone wonders “how do those even fit together?” Honestly, I asked myself the same thing before I switched my major. Communication is more than writing a few technical reports or manuals. I personally would like to do public relations for an aerospace company. Ha. How often do you hear of that? Well that’s the thing; you don’t hear about it at all. Being the stubborn woman that I am, I made it an option before someone could tell me otherwise.

I knew nothing about pursuing such a career in science, so I found someone that did. The communication department is flooded with individuals that specialize in writing, speech, behavior, etc. Never forget that they were all somewhere before Riddle. My advisor helped shape my classes for my desired career path and another amazing professor shared her experience in the competitive field of public relations. This was just step 1.

Step 2 was maintaining a focus in science. I picked up a major in space studies to expand my understanding of anything aerospace (satellites, orbital paths, rocket history, propulsion, and more) and to keep me up-to-date on current events. From there, it all happened on its own. I attended open lectures, forums, anything that would provide me an opportunity for one-on-one interaction with professionals in the aerospace industry.

This was really my last “planned” step, step 3. Even if they weren’t always successful, I familiarized myself with other fields. I learned from people I didn’t think I would. This is how I met Michelle Lucas, an Embry-Riddle alumna and CEO of Higher Orbits.I made it my mission to have her remember me. I emailed her, and when I didn’t hear from her in two weeks, I emailed her again. She finally responded and the conversation flowed from there. She invited me to be a member on the Higher Orbits advisory board as she developed her nonprofit “Go For Launch” program, but I wasn’t beating myself up that I didn’t get a high end co-op as yet. I was building my resources.

I continued to casually work towards my goals as a COM major. I maintained relationships with people that I met over the last few years (astronauts, professors, research scientists, NASA employees, people those of us at Embry-Riddle dream of meeting). I expanded my extracurricular experience ranging from Greek Life to the Caribbean Students’ Association. I got a couple of on-campus jobs that dabbled in marketing. I gained leadership experience and focused on my studies. This was all while my network was growing on its own in the background. My casual encounters and skills that I continuously developed were being now discussed by aerospace professionals. I was commended for my hard work, for my creativity,and my goals. Just as I was getting a little impatient, an opportunity finally arose.

Michelle Lucas informed my advisor of an internship opportunity with a micro-gravity research company in search of a communication student to handle their marketing and public relations. I underwent an interview process and shared the portfolio of my work that I built from all my extracurricular activities. A couple of weeks later, I was invited to join the Space Tango team for the spring semester.

Twitter is one of the digital mediums I handle on a day-to-day basis. I update followers on experiments and launches.

Twitter is one of the digital mediums I handle on a day-to-day basis. I update followers on experiments and launches.

My networking paid off. I’m spending my spring semester surrounded by engineers, live feeds from the ISS, and constant news and updates on the SpaceX launches. I’m currently working on media coverage for Space Tango’s payload for CRS-10. I not only control their social media, but I develop media alerts and press releases.

My name is Danielle Rosales. I’m a senior communication major with minors in business administration and space studies. I don’t have an outstanding 3.0 GPA, but I’ve held several jobs on campus in marketing, media relations, and graphic design. I’ve developed a reliable network and have been mentored by Embry-Riddle faculty members.

I’m right where I wanted to be doing something people didn’t even think was possible. The best part of it all? Getting here was all so casual.

⋆ Dani